1. Facilitated requirement gathering through comprehensive user research and collaborative sessions with stakeholders, transforming feedback into actionable design concepts.
2. Enhanced user experience by simplifying feature onboarding through intuitive animations, user guides, and iterative enhancements, fostering seamless adoption.
3. Produced meticulous design specifications to facilitate transparent communication of design requirements.

Traditional city guides limit unique experiences with generic recommendations. Travelers often stick to well-trodden tourist paths, missing out on hidden gems and offbeat adventures that make each city special. They seek a personalized and immersive experience beyond the ordinary.

THE PROBLEM

THE PROBLEM

Traditional city guides limit unique experiences with generic recommendations. Travelers often stick to well-trodden tourist paths, missing out on hidden gems and offbeat adventures that make each city special. They seek a personalized and immersive experience beyond the ordinary.

Traditional city guides limit unique experiences with generic recommendations. Travelers often stick to well-trodden tourist paths, missing out on hidden gems and offbeat adventures that make each city special. They seek a personalized and immersive experience beyond the ordinary.

INTERVIEWS

INTERVIEWS

During user interviews with frequent travelers who often take short trips, a consistent finding emerged. These users expressed a common challenge related to trust when using common city guide apps. Despite this, they tend to rely more on Google Maps for their research or seek advice from friends, as it is perceived as more personal and reliable. Interestingly, they are not aware of any existing app that could provide tailored suggestions for their specific needs.

During user interviews with frequent travelers who often take short trips, a consistent finding emerged. These users expressed a common challenge related to trust when using common city guide apps. Despite this, they tend to rely more on Google Maps for their research or seek advice from friends, as it is perceived as more personal and reliable. Interestingly, they are not aware of any existing app that could provide tailored suggestions for their specific needs.

PAIN POINTS

PAIN POINTS

1. Challenges in creating personalized trip itineraries due to research time.
2. Limited tools for organizing location-dependent trip itineraries.
3. Managing expectations and review accuracy in city guide apps.
4. Concerns about AI-powered apps and the need for reliable information.
5. Need for customizable and flexible travel plans.
6. Difficulty experiencing local lifestyle without recommendations.
7. Frustration with multiple websites/platforms for trip information.
8. Lack of awareness about city guide apps among users.

1. Challenges in creating personalized trip itineraries due to research time.
2. Limited tools for organizing location-dependent trip itineraries.
3. Managing expectations and review accuracy in city guide apps.
4. Concerns about AI-powered apps and the need for reliable information.
5. Need for customizable and flexible travel plans.
6. Difficulty experiencing local lifestyle without recommendations.
7. Frustration with multiple websites/platforms for trip information.
8. Lack of awareness about city guide apps among users.

USER FLOW

USER FLOW

I designed the user flow in two phases: onboarding and planning a new trip in Berlin, along with the ability to customize the itinerary. The onboarding phase facilitated account creation and preference setting, while the planning phase allowed users to explore Berlin's attractions and landmarks, select destinations, and customize their itineraries. This approach aimed to create a seamless and personalized user experience for efficient trip planning.

I designed the user flow in two phases: onboarding and planning a new trip in Berlin, along with the ability to customize the itinerary. The onboarding phase facilitated account creation and preference setting, while the planning phase allowed users to explore Berlin's attractions and landmarks, select destinations, and customize their itineraries. This approach aimed to create a seamless and personalized user experience for efficient trip planning.

WIREFRAME LO-FI

WIREFRAME LO-FI

DESIGN SYSTEM

DESIGN SYSTEM

FINAL DESIGN

FINAL DESIGN