ZALANDO CAMPAIGNS

CLIENT:
ZALANDO

YEAR:
2023

ROLE:
LEAD DESIGN
CAMPAIGN DESIGN 
STRATEGY 

DESIGNING COHESIVE CAMPAIGN EXPERIENCES ACROSS EVERY TOUCHPOINT.

AS LEAD DESIGNER FOR ZALANDO CAMPAIGNS, I DEVELOPED AND ADAPTED VISUAL SYSTEMS ACROSS PRINT, OUT-OF-HOME, AND DIGITAL PLATFORMS, ENSURING CONSISTENCY AND CLARITY THROUGHOUT EVERY CAMPAIGN TOUCHPOINT.

ALONGSIDE THE BROADER CREATIVE TEAM, I CONTRIBUTED TO THE VISUAL DIRECTION AND EXECUTION OF MULTIPLE CAMPAIGNS, HELPING TRANSLATE ZALANDO’S EVOLVING BRAND IDENTITY INTO COHESIVE AND IMPACTFUL DESIGN EXPERIENCES.

THE PROJECT FOCUSED ON CREATING ADAPTABLE VISUAL SYSTEMS CAPABLE OF SCALING ACROSS A WIDE RANGE OF CAMPAIGN FORMATS WHILE MAINTAINING A COHESIVE AND RECOGNIZABLE IDENTITY THROUGHOUT EVERY EXECUTION.

A SCALABLE DESIGN SYSTEM DEVELOPED TO SUPPORT CONSISTENCY ACROSS EVERY CAMPAIGN TOUCHPOINT.

OPEN TO FREELANCE OPPORTUNITIES. REACH OUT BY EMAIL IF YOU'D LIKE TO DISCUSS WORKING TOGETHER.

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